Foundation Lutreola works closely with Tallinn Zoo – we share a common goal of helping threatened species survive. Much of modern wildlife conservation takes place where animals actually live – in their natural habitats, or in situ. We contribute to these conservation efforts as well.
Since 2011, through the sale of our charity products and other contributions, we have raised more than €86,000 for wildlife conservation.
Our longest-running commitment has been to the conservation of the Amur leopard and Amur tiger. Between 2011 and 2025, we donated more than €29,000 to WildCats Conservation Alliance (formerly the Amur Leopard and Tiger Alliance).
Since 2016, we have directed more than €24,000 towards the conservation of the European mink, a conservation programme led by Foundation Lutreola itself.
We have contributed almost €15,000 through Save the Rhino to various rhino conservation projects in Africa, and donated more than €11,500 to snow leopard conservation through the Snow Leopard Trust.
Over the years, we have also supported the conservation of the flying squirrel in Estonia, donating more than €6,400 for this purpose to the Estonian Fund for Nature.
Altogether, between 2011 and 2025, we raised €86,689 for wildlife conservation. Much of this has been made possible through small donations and the sale of our charity products – every purchase and every contribution helps us support the survival of threatened species.
A selection of our products is also available at the Tallinn Zoo souvenir shop.